Goods were lifted to the upper floors by means of a lift (ok, elevator), the first of its kind in Tel Aviv.
Still standing but now unuseable, this went by the name of ma'aliya. The original sign can be seen in the entrance to the building.
A pretty corner created by tenant on one of the upper floors hints at the potential for change. Haven't heard about a scheme to salvage and conserve this wonderful old building. I hope that someone picks up the gauntlet.